There are a thousand and one board games out there, some of them aimed solely at the player's enjoyment. But we've taken the idea a step further. Facing the challenges of old age is both instructive and educational, while retaining its fun aspect. It enables players to become more aware of the phenomena of abuse, good care and successful aging.
A board game that's both instructive and fun
La Table Action Abus Aînés Mauricie (TAAAM) aims to break taboos and raise awareness of the phenomenon of abuse, while highlighting the importance of good care and successful aging. It was with a view to achieving all this through a fun workshop that the idea for the board game Facing the challenges of old age is born. The organization, financially supported by the Quebec government's ; Québec ami des aînés (QADA), then contacted us so that we could support them in the design process.
Ça Clika company committed to social and digital innovation, motivated by the project's contribution to the community and its human side, and above all by the novelty and scope of the project, was happy to take part.
Ça Clik's contributions to the project
As part of Facing the challenges of old age, Ça Clik has implemented several concrete actions:
- Development of a board game that combines business with pleasure Creating the Face aux défis de grand âge game in its entirety, under the watchful eye of TAAAM management. From writing and printing to graphic design, custom illustrations, research and even marketing, we put all our resources and our wide range of services to work on this unique project. What's more, to add a human and honest touch to the game, we took care to showcase real-life Trifluvians by using them as models for the game's characters.
- Development of a fun training workshop that combines play and learning Creation of an interactive workshop for the TAAAM that will be offered free of charge in interested regional environments (RPAs, community organizations, CHSLDs, and more). These are based on a specially designed participant workbook, with training videos as digital support (available on YouTube).
- Writing and creating training videos Creation of four videos, one on the phenomenon of abuse (2), one on good care and one on successful aging, to support the game and the training workshop, while adding value for the organization.
A forward-looking project
Facing the challenges of old age is more than just an initiative: it's a real movement aimed at transforming the way society perceives aging.
Thanks to this project, Ça Clik reaffirms its commitment to a more inclusive and caring society, where the challenges of old age are met with creativity and solidarity.
For more information on this project, please visit the tab Facing the challenges of old age on the organization's website La Table Action Abus Aînés Mauricie at www.abusainesmauricie.org/defis/
The board game will be available free of charge from Tuesday, May 27, 2025 throughout the Mauricie region.
Contact TAAAM for more information.